It’s election time – unexpectedly – in the UK. This gives those of us that follow public communications lots to think about and discuss. Instead of our usual article I decided to just share a few things I have been thinking about:
Just to restate a basic – this blog is apolitical. I comment on communication style, skills and lessons. Not on who people should vote for.
Watching Corbyn’s election communication style
Having become something of a lame duck leader Jeremy Corbyn gave a rather good first speech of the campaign last week. You can both watch and read it here. He has since spoken in Scotland and been interviewed on Andrew Marr and he looked relaxed and reasonably happy. Somewhat more in control than he was at the start of his leadership. He could still learn a thing or to from us about controlling interviews.
Someone pointed out to me that Corbyn is looking as if he is going to follow Trump and the Brexit referendum Leave campaign and concentrate on big picture assertions and ignore the detail: Shout loudly about ‘enemies of the people’, threaten big business, Philip Green etc. and avoid the complexities of reality. It has worked for others.
Blair steps into the fray with a confused message
Former Prime Minister Tony Blair – in my view normally a brilliant communicator– stepped into the campaign with a very confused message in an interview on BBC Radio 4. What he was probably saying was vote liberal or vote tactically but it was not clear. I know he was trying to avoid the wrong headlines but he needs to rehire Alistair Campbell.
Theresa May loses key comms personnel
And a final observation about the UK election this week: we note the departure of two key people from Theresa May’s PR team as explained here in the FT. Katie Perrior Downing Street Director of Communications resigned immediately after the election was called, while Lizzie Loudon, the Prime Ministers personal press secretary announced her resignation last Friday. This is a significant change and it will be interesting to see if May’s buttoned-up ice-maiden style changes.
French elections fascinate
We are also watching with fascination the French Presidential election. Not much to say about this today yet but more (from Laura in Brussels) in the near future. But we did notice this article in the FT which suggests politics is all about style over substance.
Airline apology: how it should be done
In other news, there was this snippet you may have missed about an unfortunate incident on an American Airlines flight. Clearly, there were echoes of the United Airlines story of earlier in the month but this time the apology was swift and apparently unmuddied by ambiguity.
Lucy Kellaway shares her embarrassing public speaking experience
I am a dyed in the wool Lucy Kellaway fan, she is always an entertaining read. Assuming you have a subscription to the FT, this column from her is about how she got over confident and did a bad speech. It is worth a couple of minutes if only to remind ourselves it can happen to any of us. I did something very similar many years ago. Pride comes before a fall!
And finally…we make the news (in Estonia)
And finally, Laura Shields the Brussels Director of Media Coach International Ltd made the media herself in Estonia. The Environment minister there blogged about his training with her – including posting pictures – and it was picked up by a prominent online news site. If you can read Estonian you will find it here. We suspect google translate doesn’t do it justice.
Photos used under creative commons licence, Wikimedia etc.
- Media training: Getting the tone right - December 11, 2017
- Royal Interview – nicely done - December 4, 2017
- PR and the role of the enemy - November 14, 2017
- So easy to misspeak: case study from Michael Gove - October 30, 2017
- Dull presentations are endemic but can be avoided - October 3, 2017
- The hypocrisy of Blair: PR lessons from a reviled politician - September 12, 2017
- Media Interviews: The Hardest Questions - September 4, 2017
- 3 subjects to avoid if you want to stay out of the headlines - August 21, 2017
- 8 tips for professional communicators - August 9, 2017
- Business writing: a 7 step plan and a few other tips - August 1, 2017