Entries by Catherine Cross

Why critics of media training miss the point

Media training has long had its critics among journalists. As far back as 2001, Anne Robinson’s appearance on the TV show Room 101 became infamous for sparking hundreds of complaints when she nominated ‘the Welsh’ for fictional oblivion. What has largely been forgotten is that she also included media training on her list. Media training […]

Live broadcast interviews: Keep calm and stay sharp

Live broadcast interviews can be nerve-wracking at the best of times and can also be a minefield if not taken seriously. At the other end of the scale, there are the hidden traps that regular media commentators can fall in to – mainly, familiarity breeding contempt. As Sainsbury’s CEO, Mike Coupe, illustrated recently, if you […]

Beast from the East – Wrestling with the Comms

The Beast from the East gave Britain a whole host of challenges and while armies of people were dealing with the practical problems others were wrestling with the communications challenge. The train companies spokespeople didn’t quite reach the nadir of the ‘wrong type of snow’ excuses we saw a few years ago. However, many travellers […]

Media interview traps – how to avoid two of them

Media interview traps are relatively easy for journalists to set and for interviewees to fall headlong in to. At The Media Coach, we try to keep you safe by identifying the most common ones and giving you tips and techniques to avoid them. So it’s useful to look at two examples of interview traps which […]

Crisis Management Uber style: keep quiet and cover it up

Crisis management best practice dictates that, if the worst happens, a company should, firstly, be open and honest with its customers, staff and other important parties, such as regulators. Secondly, it must also try to fix the problem as soon as possible. If it doesn’t follow this practice, crisis management case studies generally suggest its […]

Developing messages: Are you guilty of navel-gazing?

Journalists often accuse the PR world of ‘navel-gazing’ when developing messages and trying to sell-in stories. While working in various BBC newsrooms I often took calls from people trying to sell me a story by saying “This is really interesting…” Unfortunately, most of the time it was interesting to them but of little relevance to […]