As a team, we at The Media Coach both give and watch a lot of presentations. I find watching someone else give an unprepared and hesitant or confusing presentation deeply physically uncomfortable. I am also horribly aware when occasionally I fall short on some of these very simple rules. So for all of us at the coal face of business communication here are a few simple reminders.
1. What is the message?
I know, I know, I am obsessed with messaging but for a very good reason. My suggestion is, once a presentation is done ask yourself ‘do I have a clear takeaway message’ closely followed by ‘will that message be as clear to my audience as it is to me’. Sometimes I think this big message should appear at the beginning and at the end of the presentation. But my colleague, Eric Dixon, often sets up a problem or a question at the start and answers it at the end. Either way, if you don’t know what your message is – in a short simple sentence – then it is unlikely your audience will be clear either.
2. Add chapter headings
There is a real danger that your presentation will lose people in the detail. If you have simple ‘chapter’ slides that can be flashed up quickly between different sections of your talk, your audience will find it easier to follow the argument. Any sort of sign-posting, verbal or visual, helps a presentation.
3. Reduce or eliminate bullet points
Bullet points encourage you to read your own slides. This is never going to be a good way to give a talk. Occasional simple bullet slides are alright as a summary but limit the number of bullets and limit the words in each bullet. Leave out the jargon. Pictures, animations and diagrams are much better than bullet points.
4. Ask ‘is this relevant to my audience?’
Assuming the presentation is broadly relevant to the audience (hopefully you wouldn’t have got this far if it is not) ask can you make it more relevant? Can you refer to something that everyone in the audience is aware of? That might be President Trump’s latest tweet or the food in the canteen. But look for points of common experience to make the audience feel the presentation is built just for them.
5. Treat it as a performance
A presentation is not just a chat. Rehearse it and deliver it with energy and animation. Try not to apologise, hesitate or waste the time of the people listening to you. If you don’t know why a slide is there, take it out. In particular start and finish with clean, rehearsed narrative.
We have previously written about this topic here. The Media Coach has a number of experienced presentation trainers. If you would like general training on presentations or help with a specific presentation or pitch, please do give us a call +44 (0)20 7099 2212.
- 5 ways to improve that presentation - April 9, 2018
- The blue passport and the power of the tangible - April 3, 2018
- Journalists are not clients or customers – handle with care - March 13, 2018
- Rail passenger communication in the dark ages - March 4, 2018
- Oxfam Crisis notes - February 14, 2018
- Senior leaders – get media trained before you need it - January 11, 2018
- Latte-levy is my phrase of the week! - January 8, 2018
- Media training: Getting the tone right - December 11, 2017
- Royal Interview – nicely done - December 4, 2017
- PR and the role of the enemy - November 14, 2017