In case you couldn’t work it out from Twitter, Lindsay and I were at the European Communication Summit in Brussels last week.
While there we ran the first Media Coach Message in a Minute competition in which we asked the professional PRs to describe their organisation in a colloquial and interesting way in 60 seconds and record it on our onsite camera.
Many people often forget the value of an efficient Message in a Minute, or elevator pitch. They often (wrongly) assume that people know what they do (even after an hour of talking to them) when actually they only have a vague idea.
So doing it well can be a challenge but is worth getting right.
Even by the standards of professional communicators, we had some unusually strong entries and were really impressed by what people came up with virtually on their spot.
Although it was a tough call in the end we gave the prize to Abdallah Touqan for his description of Dubizzle, the company where he heads up communications.
What clinched his win was his arresting and imaginative use of numbers, examples (e.g. Egyptians having the equivalent of Swedish GDP in unused goods in their homes) and enthusiastic but measured delivery. He also managed to convey Dubizzle as a ‘movement’ in the ‘collaborative economy’ rather than just being a company, which was very effective.
He was just a great spokesperson in terms of content and style. Have a look for yourself here.
Well done to everyone who took part and we hope you enjoyed it.
See you next year.
- The Art of the Quote: Sizzle with Care - March 24, 2017
- Power of the Personal: How a Great Story can shape a Political Campaign - March 6, 2017
- EU doorstep interviews: 4 expert tips - February 5, 2017
- Post-Truth era: weaponising numbers! - December 9, 2016
- Public narrative: case study from Tim Farron - November 28, 2016
- Trade Associations: Breaking Bland - September 30, 2016
- Post Truth era: the problem of trust - September 23, 2016
- Why Britain’s pro-EU campaign is unlikely to make Emma Thompson its new spokesperson - February 23, 2016
- Don’t let a name check make you sound like a robot - January 26, 2016
- Lessons from the Brussels lockdown: Belgium’s foreign minister reminds us that even the most experienced spokesperson can’t always manage the news - December 1, 2015