Our Message Building workshop is designed to help companies who wish to define, describe and build consensus for a new or complicated offering. It’s extremely useful if you are launching a new company or product, want to change policy direction or talk about a particular issue. We use the systematic Message House Method to provide advanced Message Building techniques for our clients. Because effective communication with stakeholders and the media is paramount, who better to facilitate and guide you than a trained journalist. This is usually a five-hour session which aims to define informative and positive messages for your business communication. These workshops are all bespoke and tailored to suit your individual requirements. We provide international Message Building Training with key hubs in the UK, London, Italy and Spain. Message Building via Zoom is available should this be more convenient for your business.
Working out how to explain your business or market is usually no simple matter. Our Message Building workshop helps you to craft your messages so that they will have an impact.
Lindsay Williams, The Media Coach MD
We will host a structured workshop to suit your messaging requirements. We aim to help you understand what makes a good message. The course includes identifying key descriptive phrases, stories and facts. Your messages will be tested through mock interviews. The conclusion of the workshop is to build a company consensus on your key messaging.
The Media Coach was instrumental in helping our new business develop its story, as the new bank approached its launch onto the high street. Multiple sessions were held with the Bank’s executive and the media team to pen a compelling narrative that would resonate with the media. And the result? Phenomenally successful coverage with some of the key elements of the story still landing six months later.
The message building section was excellent for message structure; and interview practice was very good. I’d like to thank the whole team for the value they brought to us today.
I found the work from the messaging session extraordinarily helpful and quite different from other message training.
The messaging session that The Media Coach held for me was fantastic. It really forced delegates to think about what they thought was newsworthy, and brought up all kinds of interesting case studies that can be used for future PR campaigns.
Lindsay presented to a group of women at our personal development course, Crossing Thresholds. She was brilliant! It was pitched at just the right level for us – Lindsay blends a perfect mix of information and anecdotes. The feedback from participants was really positive; everyone really benefited from Lindsay’s knowledge in this area.
Lindsay Williams is a real catalyst for our teams, helping us to think clearly about shaping our messages so we can put across exactly what we want to say. She has a knack of coming up with fantastic phrases which have the wow factor and can really cut through to journalists and audiences. We can’t recommend her highly enough.
We have worked with The Media Coach for a number of years because we trust the team. Liz Barclay has the most remarkable way of giving quite difficult feedback to an individual without compromising their confidence. By the end of the training session, they leave the room feeling positive, prepared, free of jargon and with a real understanding of what a journalist needs from them.
I finished the day feeling much more confident about doing media and public speaking. The message house is going to be a really useful tool, with clever, practical application. I think it will act as my safety blanket ahead of any public speaking commitments.
