Lindsay Williams is the founder and MD of The Media Coach. She has been an expert media trainer, communication coach and consultant since 1998. Lindsay hosts a range of bespoke communication skills courses which include Media Training, Presentation Training, Crisis Media Training and Message Building. Her particular forte is CEO Communication Coaching. Lindsay is the person to hire when you want C-Suite Communication Training.
Lindsay Williams is based in London but runs training sessions in multiple time zones, including the US, Europe, Africa and Asia, working online or travelling to host small and large scale training events. With 20 years of experience as a communications consultant with corporations and international organisations, Lindsay also runs Personal Impact Training and Pitching Via Zoom courses.
Lindsay has expertise in training clients from the following sectors: Financial, Economic, Business Schools, Banking, Pensions, Humanitarian Agencies, Technology, Outsourcing, Pharma, Life Sciences and Media. She has personally trained the following clients: TSB, FCA, Lloyds Banking Group, Lasalle Investment Management, Capita Group PLC, Mercer, Honeywell, several UN Agencies and the Discovery Networks International.
I have used the expertise of Lindsay Williams for several key message and media coaching sessions for a range of pharmaceutical company clients. Lindsay’s strengths lie in her strong professionalism and adaptability to run effective training courses for very different audiences. She is always very well prepared, understands the pharmaceutical industry and media perspectives, tough when appropriate and achieves great results.
I found my session with Lindsay enormously helpful and great fun. She had a very astute understanding of the complexities of the sector I work in and was able to make the training very relevant and actionable. Lindsay has a real knack for identifying simple effective strategies that are easy to remember in the heat of the moment. I now feel I have an effective tool kit for dealing with the media and can sizzle my way through any interview!
I can vouch for Lindsay Williams’ professionalism and her credibility with senior staff. The media and presentation training was highly practical and created an awareness of what makes effective communication, which some staff in the UN programme carry with them and still talk about the impact of years after the training. For me the skills learnt have been useful for a recent CNN interview and for presentations to the Chinese media – CCTV. The CCTV remarked on my good TV skills after my interview due to the impact of Lindsay Williams’s training.
I would highly recommend the Media Coach as the training is delivered to a very high standard. We’ve had great feedback from participants including comments that it is the best training course they’ve done in 10 years! Lindsay is great to work with, has a detailed knowledge of her subject and manages to understand your business very quickly, even if it is very technical and complex. She keeps participants engaged and on their toes! Ultimately people leave feeling better equipped to handle media interviews and knowing their strengths and areas they need to improve.
We’ve used Lindsay Williams for media training for the last seven years and I have yet to find anyone better. She has enormous credibility with delegates and is the person we’d choose to train our most senior execs – including CEO and chairman – on the most difficult and contentious subjects. She is very flexible and can coach more junior, inexperienced delegates with kid gloves or adopt a ‘Paxman’ style approach depending on the brief. She has also proved very useful in working with senior management to brainstorm and define key messages. If I moved from the bank I would definitely continue to use Lindsay.
Lindsay Williams gets right to the heart of the world of media. Even people who think they know all there is to know about the media will be surprised at some of the things they learn. She also gives the view of the PR’s role which is often overlooked in these sessions or not discussed enough. The anecdotal style makes the time in a training session fly by and she engages her pupils instantly. At the end of the session our spokespeople left invigorated, knowing what they want to say and how they want to say it. That is exactly what we need from media training and I would thoroughly recommend The Media Coach. I will continue to use them to train our spokespeople.
In ten years working in PR, policy and campaigns this has been the most informative and useful Media Training I have been to. I have learned so much – I’m exhausted! So worthwhile – thank you!”
Today has been the hardest media training I have ever experienced but I have learned so much and will be able to apply my training and knowledge to not only media interviews/briefings – but my professional career too.
