Crisis Media Training Course
Crisis Media Training is now a routine part of corporate life. We work with your senior company spokesperson to craft appropriate responses to realistic crisis scenarios written in close collaboration with your business. Each Crisis Communication Training Course is bespoke and will focus on constructing scenarios to challenge senior executives. We can add the media element to larger crisis management or business recovery exercise. In a crisis situation, calm and effective communication skills are imperative. Our bespoke Crisis Media Training will give you the confidence to handle any unfortunate situation in a professional and considered way. We provide Crisis Media Training to international clients, our key hubs are in the UK, London, Italy and Spain. Crisis Media Training via Zoom is available which is ideal when you require prompt training especially when a crisis has taken you by surprise.
Crisis Media Training Benefits
Crisis Media Training Course Core Content
The core content for this course typically includes writing appropriate media statements. It covers delivering a statement to a camera with Q&As and how to cope with aggressive ‘ambush’ interviews. The training deals with early-stage informational interviews and handling media questions when facts are limited. Conveying sincere apologies and condolences is part of the Crisis Media Training Course.
Bespoke Crisis Media Training Course
The course can be tailored to suit your requirements. We can create realistic crisis scenarios with your team. Interview training can be adapted to suit your specific media with role-playing to rehearse tough questioning. Depending on your key media, we can practise interviews in front of a camera, in a broadcasting studio or via video conferencing such as Zoom.
All Crisis Media Training workshops are bespoke and considerable work goes into crafting the scenarios so that they realistically challenge Senior Executives.
Lindsay Williams, The Media Coach MD
Crisis Media Training Course FAQs
What do you teach in Crisis Media Training?
At the core of crisis media training are techniques and guidance for managing a crisis interview in the critical first hours of an unfolding event. A credible spokesperson must be able to stand in front of a TV camera, share verified information, and avoid speculation. Some clients focus solely on this aspect of the training.
What additional skills or topics can be included?
Training can also cover:
- Understanding the life cycle of a crisis
- Identifying reputational risks
- Anticipating what others (such as competitors or critics) might say
- The impact of refusing media requests
- Scenario-based crisis simulations
We offer everything from short sessions to full-day, scenario-based trainings. For larger groups, discussions throughout the day often contribute significantly to crisis preparedness.
How long does the training take?
The length varies based on client needs:
- 2-hour online session
- 4-hour online training (split into two sessions if preferred)
- 4-hour in-person training
- Full-day training for larger groups or in-depth crisis scenarios
How much does it cost?
Pricing depends on the level of training required:
- Shorter sessions are priced similarly to our media training courses.
- Full-day scenario-based training typically ranges from £3,000–£5,000.
Will the training be relevant for our leadership team?
Yes. We provide bespoke training, working closely with your PR team to ensure all scenarios are tailored to your organization’s specific challenges.
Is one session enough?
Yes, one session provides strong foundational skills, and the principles are straightforward enough to be retained. However, many large organizations schedule regular crisis media training to keep key spokespeople prepared and confident.