Laura delivered a fantastic and helpful session without any of the ‘fluff’ that can sometimes characterise such exercises. It was very straightforward, concise and concrete in terms of considerations, feedback and examples. Well delivered training that could be recommended without hesitation – Media Training.
We have hired Laura on several occasions to deliver communications training and she has consistently done an outstanding job. Laura has an impressive ability to assimilate information quickly and understand an organisation in order to tailor a course accordingly. Her style is fresh, fun, thought-provoking and engaging, putting people at ease and giving loads of great insight and practical tips – in particular helping us to improve our messaging and confidence in working with the media – Media Training, Presentation Training and Message Building.
It turns out that your training has been a bit of a life-saver with the sudden flurry of media interest in our issues. Since learning to ‘sizzle’, just this last week we’ve been on the front page of The Times and in a separate feature, in The Week and The Independent, done two BBC Radio broadcasts, and a live Sky News interview! I was particularly grateful for your training when it came to the Sky News interview – I really don’t think I could have done it without your training, as they gave zero briefing about what questions to expect, and it was only because of your bridging tips and key messages tips that I got through it – Media Training.
Laura’s straight-forward, highly practical and smart approach was extremely useful for making the media a comfortable context to work with. She combines sharp journalistic insight with exercises in detailed message building and interview discipline. By the end of the training I felt as though I had been given an excellent toolkit for managing and working with the media – Media Training.
I thought the training was professionally run, with a real focus on key skills necessary to make the most of speaking with the media in interviews and on broadcasts. Laura has significant experience of the media industry and uses this knowledge to guide those being trained through the pitfalls of exposure to the media. She is also commercial enough to understand the subject area of the industries worked in by those being trained in order that the interviews are both relevant and also challenging. I have no hesitation recommending The Media Coach and look forward to future training sessions – Media Training.
We have worked with Laura Shields on a number of occasions and have been very impressed with the results. She has worked with us on a one-to-one basis and in multilingual groups of mixed abilities. Her extensive media experience and highly professional approach guarantee media training of the highest quality that I have no hesitation in recommending – Media Training.
I can’t recommend Laura highly enough. Quite apart from her detailed knowledge of the tricks of the trade, what impressed was the energy, enthusiasm and empathy that she brought to our topic. She found a good balance between criticism and encouragement and each of us came through with our confidence enhanced. I would say that the success of our press conference and subsequent media campaign was in no small measure down to her coaching. It was like having an extra member of the team – Media Training.
We knew Laura was the media coach we wanted even before finishing our first interview. She understands our needs and has the perfect combination of tenacity and amiability to get her messages across. Her sessions were enjoyable and eye opening for our team. We highly recommend her – Media Training.