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3 subjects to avoid

3 subjects to avoid if you want to stay out of the headlines

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3 subjects to avoid: sexist comments, racist comments and any…
Business writing: a 7 step plan and a few other tips

Business writing: a 7 step plan and a few other tips

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The Media Coach is often asked if we run courses for business…
How to avoid unplanned headlines

How to avoid unplanned headlines

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How to avoid unplanned headlines: do not criticise using a metaphor,…
Message building brexit shows how quotes are crafted image

Message building and the art of the quote

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Message building is an art not a science but one of the key elements…
Why we all need an elevator pitch

Why we all need an elevator pitch

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I have come to the conclusion that each of us who represent our…
marketing basics ignored

The marketing basic that most serious execs ignore

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Storm Imogen is grabbing headlines in the UK this week, following…
Don’t let a name check make you sound like a robot

Don’t let a name check make you sound like a robot

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Is it ever ok for organisations to talk about themselves in the…
a case for clear arguments on radio

How not to talk about free trade: a case study

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An interview on the business slot of this morning's Radio 4‘s…
Dan Porter

Migraines and midwives: why the minister’s interview was not what the doctor ordered

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Very little can rouse me from a post-migraine stupor when I’m…
stories

Telling tales: how to develop a storytelling culture at work

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Barely a day goes by without some communications tsar or journalist…