Posts
Crisis Comms Management – Aussie PM gets it all horribly wrong
Crisis communications management today has a whole set of rules…
Naming – A Misunderstood Art
Naming is very important. Name a trend, you own the trend. Name…
Persuasion and a little neuropsychology
Neuropsychology – the science of how the brain works – is…
Tough Media Interviews – How To Prepare
Tough media interviews require proper preparation. There are…
Using pictures to make your ideas memorable
Using pictures will help make your message memorable. This is…
Interview soundbites: prepare in advance or journalists will feed you theirs!
Interview soundbites are essential to journalists. They need…
7 tips for appearing more authoritative as a woman
About half the women we train struggle to sound as authoritative…
Party conference speeches and the power of the pause
Party conference speeches from the party leaders are the big…
Dealing with tough and aggressive media interviews
Tough and aggressive media interviews are in evidence most days…