Posts

PR roll

Greggs On A Roll

/
Fast-food chain Greggs is on a roll. A good PR roll. We so often…
Crisis Comm Scott Morrison Feature

Crisis Comms Management – Aussie PM gets it all horribly wrong

/
Crisis communications management today has a whole set of rules…
naming feature

Naming – A Misunderstood Art

/
Naming is very important. Name a trend, you own the trend. Name…
neuropsychology feature

Persuasion and a little neuropsychology

/
Neuropsychology – the science of how the brain works – is…
tough media interviews

Tough Media Interviews – How To Prepare

/
Tough media interviews require proper preparation. There are…
using pictures

Using pictures to make your ideas memorable

/
Using pictures will help make your message memorable. This is…
interview soundbites

Interview soundbites: prepare in advance or journalists will feed you theirs!

/
Interview soundbites are essential to journalists. They need…
authoritative feature

7 tips for appearing more authoritative as a woman

/
About half the women we train struggle to sound as authoritative…
party conference speeches

Party conference speeches and the power of the pause

/
Party conference speeches from the party leaders are the big…
tough and aggressive media interviews

Dealing with tough and aggressive media interviews

/
Tough and aggressive media interviews are in evidence most days…