Posts

Post Truth era: the problem of trust

Know your audience: why Trump may be losing ground

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Know your audience is one of the basic tenets of communication.…
Allsorts 23

In defence of clichés

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Clients often express horror and disgust at the idea of using…
Why we all need an elevator pitch

Why we all need an elevator pitch

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I have come to the conclusion that each of us who represent our…
getting media interview basics right

Remember to get the basics right

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You’d think that being the chairman of a high-profile group…
Don’t let a name check make you sound like a robot

Don’t let a name check make you sound like a robot

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Is it ever ok for organisations to talk about themselves in the…
Zaha Hadid picture

The P Word

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Dame Zaha Hadid is a giant in the world of architecture; the…
important of traditional media interviews

4 reasons traditional media interviews should still be part of your PR strategy

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In the digital age, should PRs still bother putting their spokespeople…