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Preparing for a Media Interview: 5 Key Steps
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Preparing for a media interview is common sense but knowing exactly…
Live broadcast interviews: Keep calm and stay sharp
Live broadcast interviews can be nerve-wracking at the best of…
Why we all need an elevator pitch
I have come to the conclusion that each of us who represent our…
Journalists are not clients or customers – handle with care
Journalists are not clients or customers and this seems to confuse…
Media interview traps – how to avoid two of them
Media interview traps are relatively easy for journalists to…
Senior leaders – get media trained before you need it
Senior leaders are often booked into media training by PR professionals…
Media training: Getting the tone right
Getting the tone right can be far from easy in a media interview.…
Media strategy: Do journalists matter?
Do journalists matter in this age of social media? President…
Political gaffes: Don’t show your briefs
Don’t show your briefs, Jeremy! The Health Secretary’s recent…
EU doorstep interviews: 4 expert tips
EU doorstep interviews should be seen as an opportunity, not…