Posts

Preparing for a media interview

Preparing for a Media Interview: 5 Key Steps

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Preparing for a media interview is common sense but knowing exactly…
Live Broadcast Interviews

Live broadcast interviews: Keep calm and stay sharp

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Live broadcast interviews can be nerve-wracking at the best of…
elevator pitch

Why we all need an elevator pitch

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I have come to the conclusion that each of us who represent our…
Journalists are not clients or customers

Journalists are not clients or customers – handle with care   

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Journalists are not clients or customers and this seems to confuse…
media interview traps

Media interview traps – how to avoid two of them

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Media interview traps are relatively easy for journalists to…
senior leaders

Senior leaders – get media trained before you need it

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Senior leaders are often booked into media training by PR professionals…
get the tone right

Media training: Getting the tone right

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Getting the tone right can be far from easy in a media interview.…
Do journalists matter

Media strategy: Do journalists matter?

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Do journalists matter in this age of social media? President…
Political gaffes: Don’t show your briefs

Political gaffes: Don’t show your briefs

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Don’t show your briefs, Jeremy! The Health Secretary’s recent…
EU Doorstep

EU doorstep interviews: 4 expert tips

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EU doorstep interviews should be seen as an opportunity, not…