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Crisis management: that’s the way to do it!
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In my last blog for The Media Coach, I wrote about the importance…
Crisis Media Interviews: Face the music – but sing from the right song sheet
Crisis media interviews are understandably terrifying, and most…
Senior leaders – get media trained before you need it
Senior leaders are often booked into media training by PR professionals…
Royal Interview – nicely done
The royal interview was, for us spin doctors and media trainers,…
Media interviews: is fear of failure leading to missed opportunities?
Media interviews still evoke horror in many people because the…
So easy to misspeak: case study from Michael Gove
It is so easy to misspeak in public, especially if you are trying…
Media Interviews: The Hardest Questions
The hardest questions from journalists are often the ones where…
Media Training Basics: Don’t just answer the question
Imagine this ridiculous scene: You go to a doctor with some slightly…
PR Basics: Don’t overpromise
PR basics include a rule that you don’t promise something you…
EU doorstep interviews: 4 expert tips
EU doorstep interviews should be seen as an opportunity, not…