Posts

crisis

Crisis management: that’s the way to do it!

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In my last blog for The Media Coach, I wrote about the importance…
Crisis media interview

Crisis Media Interviews: Face the music – but sing from the right song sheet

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Crisis media interviews are understandably terrifying, and most…
senior leaders

Senior leaders – get media trained before you need it

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Senior leaders are often booked into media training by PR professionals…
Royal interview

Royal Interview – nicely done

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The royal interview was, for us spin doctors and media trainers,…
media interviews

Media interviews: is fear of failure leading to missed opportunities?

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Media interviews still evoke horror in many people because the…
misspeak Michael Gove

So easy to misspeak: case study from Michael Gove

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It is so easy to misspeak in public, especially if you are trying…
The hardest questions

Media Interviews: The Hardest Questions

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The hardest questions from journalists are often the ones where…
Don’t just answer the question

Media Training Basics: Don’t just answer the question

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Imagine this ridiculous scene: You go to a doctor with some slightly…
PR Basics

PR Basics: Don’t overpromise  

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PR basics include a rule that you don’t promise something you…
EU Doorstep

EU doorstep interviews: 4 expert tips

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EU doorstep interviews should be seen as an opportunity, not…