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How to dress for a television interview

People are always overly worried about what to wear if they are to be interviewed on television so here are a few simple guidelines. Don’t let the image distract The overarching principle is don’t let your image distract from your message. We train business people to do media interviews so in our world punk hairstyles, […]

Lessons from the death of Cecil the lion

Whilst I can’t stand hunting, I do feel sorry for Walter J. Palmer the dentist from Minnesota who shot Cecil with a high-tech cross-bow. Given that thousands of people across the world go hunting every day and that the killing of animals for sport, trophy and other dubious benefits is commonplace, he is extraordinarily unlucky. […]

Top Tips for Surviving Aggressive Interviews

The tricks journalists use in an aggressive interview are small in number and well known; and in reality, really aggressive interviews are rare. But if you think your spokesperson or you could be facing aggression here is a checklist of things to do or think about. 1. Rehearse your messages  As with all interviews there […]

The moral is: Be Prepared

Pity Alistair Phillips-Davies. He was clearly never a boy scout. His PR team won him a coveted spot on the Today programme on Radio 4 this morning. What is more he was to talk about a survey that throws a positive light on his company. But the outcome was a three-minute car crash which left  […]

Cameron’s PR ‘blunder’ – no third term

UK Prime Minister David Cameron’s comments, that if re-elected in May he would not seek a third term in office in five years time, is the lead story in all the main British newspapers today and on radio and television. It was definitely a scoop for BBC’s James Landale who was conducting a ‘cosy’ behind the […]

Oh dear! A scientist who only speaks geek.

It’s always good to laugh and one interview on BBC’s Radio 4 Today programme this morning certainly caused me to guffaw. It is a classic and rather funny example of scientist Sushil Atreya, a Professor with the Curiosity programme, refusing to compromise and explain the possibility of life on Mars in layman’s language – and […]

How to bring numbers to life

I am posting here a link to a brilliant bit of radio that brings to life the impact of the Syrian civil war by relating it to the UK. The opening sentence gives you a chilling flavour of what is to come. “Say you are one of the two and a half million people who […]

An irresistible metaphor

Media Coach trainers spend a great deal of time trying to persuade serious business people to use metaphor. Metaphor makes simple ideas more fun and more memorable – or to use our jargon ‘stickier’. A ‘sticky’ message is the best sort! David Cameron’s private and embarrassing use of the word ‘purred’ in the same sentence […]

UK floods 2: be careful what you sizzle

  As my colleague Laura Shields has already noted, there was much to praise about the UK Prime Minister’s handling of the press conference in response to the rising flood waters along the banks of the Thames this week. But there were problems too – including the choice of which message David Cameron chose to […]