Entries by Lindsay Williams

7 tips for appearing more authoritative as a woman

About half the women we train struggle to sound as authoritative as they would like –  when presenting or being interviewed by a journalist, or on camera. It is often something that is relatively easily improved, if not fixed. Here are my top tips for appearing more authoritative   1. Prepare mentally One of the […]

Party conference speeches and the power of the pause

Party conference speeches from the party leaders are the big set pieces of the annual event. In many ways, nothing can be more important and stressful to the leaders but in other ways, it is a blank sheet of paper. They can say what they want, as long as they want, at the pace they […]

Dealing with tough and aggressive media interviews

Tough and aggressive media interviews are in evidence most days in the British media. The Brexit frustration, chaos and confusion is making most of us exasperated and the journalists are reflecting that with challenging interviews. As a student of managing media interviews, this throws up lots of examples of people handling difficult questions. And this […]

The rise and rise of informality

Informality is taking over the world or at least that is my perception. If I Google this I find very few articles which makes me a little nervous about my own judgement but I have been mulling this for several months. Boris Johnson, Donald Trump, Nigel Farage and other successful political figures (love them or […]

A Minute With The Media Coach: Metaphors

As we continue our summer specials, instead of bringing you our usual blog this week we bring you number five in our series ‘A Minute With The Media Coach’.  This week fellow trainer, Eric Dixon and I discuss the benefit of finding a good metaphor when talking to the media.

A Minute With The Media Coach: Message Building

As we continue our summer holiday mode, instead of bringing you our usual blog this week we bring you number four in our series ‘A Minute With The Media Coach’, where fellow trainer, Eric Dixon and I discuss message building. This is the one to show those senior executives suspicious about ‘being told what to […]

A Minute With The Media Coach: Presentation Training

We are continuing our summer holiday mode and instead of our usual blog offer a short video, number three in our series ‘A Minute With The Media Coach’. This week fellow trainer, Eric Dixon and I discuss some of the common mistakes we see during presentation training sessions and how to avoid them.

Public Speaking: Getting The Tone Right

It’s summer, so I am taking a break from blogging. But if you haven’t seen this Minute with The Media Coach, where fellow trainer Eric Dixon and I discuss how to get the tone right – in either a media interview or a presentation – here it is.  

Media Training Basics: On-Air Presence

Media training basics include how to behave on-air so that your audience trusts you. Whether you are a candidate to lead a party, a new prime minister or a business leader launching a product or vision, we think this requires three key things: Warmth – because it is a good idea if the audience likes […]