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Six tips for getting in-house videos right

When I first arrived in Brussels and was still freelancing as a journalist, I used to work with a Belgian cameraman who would describe some of the less impressive TV reports we worked on as ‘bricolage’ (DIY, or Do-It-Yourself).  It seems that every language has its own term for the cut-and-paste stories people who work […]

A good number goes a long way with the media

This morning, the UK’s Shadow Public Health Minister Luciana Berger did an interview on the BBC’s Today Programme in which she argued that smoking should be banned in cars where children are present because we know: “A single cigarette can create concentrations of tobacco smoke in a car that is 23 times more toxic than in […]

Telling tales: how to develop a storytelling culture at work

Barely a day goes by without some communications tsar or journalist evangelising the benefits of storytelling for business and politics. And regular readers of this blog and our clients will also know just how much emphasis we place on the value of stories for making arguments concrete and memorable for the media, politicians, voters, customers […]