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How not to talk about free trade: a case study

An interview on the business slot of this morning’s Radio 4‘s Today programme reminded me how important it is for broadcast spokespeople to make their arguments clear and concrete even if they think their desired audience already knows what they are talking about. From recent professional experience I know that the issue of TTIP –  i.e. […]

EU Commissioner Hearings Scorecard

In Brussels over the coming week, the new EU Commissioners (technically Commissioner-designates) are presenting themselves to the European Parliament. I’m working with other communications consultants in Belgium to ‘live blog’ the hearings and assess how each of them does. We decided to do this project partly because the EU’s standing is at an all time […]

From marketing material to stories: mistakes to avoid

Who should decide what counts as ‘news’? An interesting piece in this weekend’s FT highlighted the challenge that ‘corporate news’ now poses to traditional journalism. By which I mean the trend for companies not only to bypass the media by self-publishing PR stories, blogs or video clips, but also to create their own community news […]

Top writing tips for new communicators

With changeover in the European Commission and Parliament well under way, this year’s Brussels rentree (‘return to school’) has almost certainly been busier than usual. If you are one of the many people moving out of the EU institutions or between communications roles, then chances are you will soon be doing a lot of writing […]

Risk communication: what works and what doesn’t

The article below first appeared in the Institute for Materials, Minerals and Mining. You can find it here. PVC 2014 took place in Brighton in April 2014. The world’s leading forum on vinyl spanned three days and delegates were treated to talks from the best in the business. On day one, Laura Shields, Brussels Director […]