Lessons from the Brussels lockdown: Belgium’s foreign minister reminds us that even the most experienced spokesperson can’t always manage the news
There’s an expression used by media trainers called ‘breaking into jail’. This is when spokespeople get themselves into trouble in interviews (and get the wrong sort of headline) without the journalist having to do much to provoke it. A recent interview with Belgian Foreign Minister Didier Reynders reminds us that even the most experienced spokespeople […]