Entries by Catherine Cross

Developing messages: Are you guilty of navel-gazing?

Journalists often accuse the PR world of ‘navel-gazing’ when developing messages and trying to sell-in stories. While working in various BBC newsrooms I often took calls from people trying to sell me a story by saying “This is really interesting…” Unfortunately, most of the time it was interesting to them but of little relevance to […]

Media strategy: Do journalists matter?

Do journalists matter in this age of social media? President Trump seems to relish a public bust up and you could argue it is not doing his popularity ratings any harm. Trump relishes a public bust-up Indeed, amongst his supporters, it seems to actually enhance his popularity.  And there appears to be no end to […]