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Choosing Words to Feed the News Monster
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Craft your quotes before you go anywhere near a journalist. Use…
Controlling the Quote in Media Interviews
Controlling the quote is not something that can be guaranteed…
The Art of the Quote: Sizzle with Care
The art of the quote and the power of a good one is something…
How to avoid unplanned headlines
How to avoid unplanned headlines: do not criticise using a metaphor,…
Shock horror: simple language reaches people
The news that a bunch of academics, have shown that Donald…
Remember to get the basics right
You’d think that being the chairman of a high-profile group…
The Greek crisis in soundbites: this week’s top 5
Greece has been getting our attention at The Media Coach this…
The dangers of sizzle without evidence
As a lesson in self publicity, it was exemplary.
But the backlash…
The words you think make you interesting to journalists are anything but
When, if ever, is it acceptable to describe something as…