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Kuznets’s Curse and a Cautionary Tale about the Power of Simplicity
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Simon Kuznets invented modern GDP, or the way to measure the…
The most powerful element of any message….
When my parents married they were dirt poor. My father had…
Boomerang Phrases and the Art of Influence
There it is again, leading the news. I have lost count of the…
Stay Alert – A Perfectly Good Message
'Stay Alert, Control the Virus, Save Lives' is the UK government’s…
Using pictures to make your ideas memorable
Using pictures will help make your message memorable. This is…
Another Misspeak: Strachan Reminds us that Stream of Consciousness is Dangerous in a Media Interview
Another misspeak this week has landed a respected former football…
Is your Message Boring but Important? Important but Complicated?
Is your message boring or overly technical? What can you do to…