Posts

naming feature

Naming – A Misunderstood Art

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Naming is very important. Name a trend, you own the trend. Name…
neuropsychology feature

Persuasion and a little neuropsychology

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Neuropsychology – the science of how the brain works – is…
marketing basics ignored

The marketing basic that most serious execs ignore

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Storm Imogen is grabbing headlines in the UK this week, following…
typing

From marketing material to stories: mistakes to avoid

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Who should decide what counts as ‘news’? An interesting…