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Naming – A Misunderstood Art
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Naming is very important. Name a trend, you own the trend. Name…
Persuasion and a little neuropsychology
Neuropsychology – the science of how the brain works – is…
The marketing basic that most serious execs ignore
Storm Imogen is grabbing headlines in the UK this week, following…
From marketing material to stories: mistakes to avoid
Who should decide what counts as ‘news’?
An interesting…