eu commissioner hearings scorecard

EU Commissioner Hearings Scorecard

In Brussels over the coming week, the new EU Commissioners (technically Commissioner-designates) are presenting themselves to the European Parliament. I’m working with other communications consultants in Belgium to ‘live blog’ the hearings and assess how each of them does.

We decided to do this project partly because the EU’s standing is at an all time low and partly because President Juncker has promised to make his Commissioners more accessible to the media and ordinary Europeans. So this is our first chance to see just how much of the common touch they really have.

Of course, we will be looking at the usual stuff as well – i.e. knowledge of the brief, EU affairs, credibility etc. But this is the Brussels Bubble’s bread and butter (try saying that after a few drinks) and we want to measure the candidates’ impact (or potential impact) outside this sphere. So we will also be ranking them for energy, enthusiasm, vision and basic likeability.

If you would like to follow the assessments click here.

About Laura Shields

Laura Shields is Brussels Director of The Media Coach. After graduating from Cambridge University in 2000, she worked as a financial producer for CNN and CNBC Europe in London before moving to BBC News as the Economics and Business Analyst. At the BBC Laura also produced political and financial news for Radio 4′s World at One and PM programmes and was a key member of the teams that produced the TV results coverage for the UK, US and European elections. Laura was a contributor to the BBC website and has also had her work published in Open Democracy and Communication Director and Outsource Magazines. Laura is now working as a media trainer, journalist and panel moderator based in Brussels. As a journalist she reports from the major EU Summits and moderates high level conferences and panels for clients including the European Commission and Parliament, the UN, businesses and NGOs. Laura hosts Media Training, Presentation Training, Social Media Training, Crisis Media Training and Message Building courses for The Media Coach.

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