Message Building Training Workshops To Help Business And Companies Define Corporate PR Messages From The Media Coach

I contacted The Media Coach as part of a communications strategy that would involve increased engagement of our researchers with the media, and in particular to help us to create more narrative based messaging around the often quite complex, jargon heavy, research that we develop here. I cannot recommend them enough. Laura Shields’ vast knowledge and experience as both a journalist and trainer helped us all to get a much clearer understanding of how to develop messages that ‘sold’ our work to a wider audience without diminishing it, and gave everyone the confidence to step away from the comfort zone of ‘jargon!’. Everyone left their sessions with a much clearer understanding of not just media, how it works, and how to work with them, but also how their (newly formed) communications department could help them. Laura’s professionalism and passion for her work rubbed off on us all, and today we are all working from the same page where ‘jargon’ has become a dirty word at IDMC!

I have to say that I was sceptical in the beginning but following the radio debate, I now can’t find the words to describe how extremely worthwhile it was! What proved useful was the fact that we had pre-empted and anticipated all the key issues that were likely to emerge during the radio debate and that we had thought through and rehearsed our positions in advance. And you know what? Every single issue we anticipated came up and I was able to provide clear, articulate and properly thought-through responses!

The most important thing for me though was because of this, I relaxed! Instead of sitting nervously and worrying about what questions would be flung at me, I sat back and enjoyed the debate and I think that this contributed to what I am told was a really good performance (the BBC team wrote to say that I was unanimously the best panellist on the debate and I feel I should share the credit with you!)

I have already given feedback on the training session to others in Actionaid and would very highly recommend you to others for the excellent job you are doing.

I look forward to working with you again!

Message Building

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