Crisis training is now a routine part of corporate life. Media communication during a crisis requires a different approach from standard techniques. Together with senior spokespeople we craft appropriate responses to realistic scenarios. All courses are bespoke and considerable work goes into crafting the scenarios so that they realistically challenge senior executives.
Areas covered typically include:
- Ambush interviews: how to deal with being door-stepped by a journalist when you have little idea of basic facts
- Writing and delivering a holding statement
- When and how to offer sympathy and condolences if appropriate
- Rules for delivering apologies
- How to decide what can and can’t be said
- Crafting the messages
- How to deliver messages with confidence
- Anticipating questions
- How to respond to questions to which you don’t know the answer
- Using messages while being questioned
- Controlling body language
This is an intensive and challenging workshop-style course with all the learning points built into a scenario. It includes presentations and real-life examples but is built around participants making decisions, crafting messages, and being interviewed. It includes direct feedback on communication styles.