Entries by Lindsay Williams

Mugwumps steal news headlines

Mugwumps stole a lot of headlines last week. Britain’s Foreign Secretary, Boris Johnson, wrote a piece for The Sun in which he suggested that people may think Jeremy Corbyn (leader of the opposition Labour Party) was a ‘mutton-headed old mugwump’ and feel sorry for him but in fact he poses an enormous threat to our […]

Election and other bits and bobs

It’s election time –  unexpectedly – in the UK. This gives those of us that follow public communications lots to think about and discuss. Instead of our usual article I decided to just share a few things I have been thinking about: Just to restate a basic – this blog is apolitical. I comment on […]

When Offence Goes Viral: What can PR do?

Whether or if offence goes viral is one of the really unpredictable bits of PR.  We saw a couple of high profile examples of ‘offence taken’ in the last week. When Offence Goes Viral: This Week’s Tally The National Trust managed to ‘offend’ the nation (or some of it) by dropping the word Easter from its annual Egg Hunt. […]

Legs-it: what should women leaders wear?

Legs-it was the clever caption on The Daily Mail front page photo of Theresa May and Nicola Sturgeon showing a lot of leg last week. An article that prompted a great deal of coverage. As was widely noted at the time, the picture and cheeky headline received a great deal more attention than the substance […]

PR Basics: Don’t overpromise  

PR basics include a rule that you don’t promise something you may not be able to deliver. If there was one outstanding headline from last week’s UK budget it was that the Tories had broken a promise not to raise National Insurance. Chancellor, Philip Hammond announced in the budget on Wednesday measures that included a […]

Fake News, Silver Lining. Is the Tide Turning?

Fake News is in the news, everywhere you look. And that is a very good thing. There is a groundswell of public opinion: suddenly people care that we are being bombarded with untruths, alternative facts, every day. Fake News: in the news I was a journalist for 26 years, mostly with the BBC and Reuters, […]

10 tips: what to wear on TV

What to wear on TV: is a question we are asked all the time. Back in November I wrote ten top tips for women and promised we would also provide ten top tips for men. Just to reiterate: as media trainers, we think what you are wearing is one of the least important things to […]

Twitter and PR: Crisis, Trump and Trolls

Twitter and PR are now, in my view, inseparable. Preparing material on Crisis Comms for a major international organisation in the last week, I was struck by how my thoughts turned immediately to social media, and in particular, Twitter. If you are in the public eye and something goes wrong, or you are criticised by […]

Presentation tips: lessons from the PM

Presentation tips can be quickly garnered from watching someone else present. I was fortunate enough to hear Theresa May speak yesterday to the CBI Annual Conference and despite the fact that she must be one of the most experienced speakers in the country, and a great deal more experienced than the business people we train, […]