An irresistible metaphor
Media Coach trainers spend a great deal of time trying to persuade serious business people to use metaphor. Metaphor makes simple ideas more fun and more memorable – or to use our jargon ‘stickier’. A ‘sticky’ message is the best sort!
Cameron’s ‘purred’ metaphor was catnip for journalists
David Cameron’s private and embarrassing use of the word ‘purred’ in the same sentence as ‘the Queen’ was very unfortunate but for us shows the huge power of a good metaphor. If he had just said ‘she was very happy’ in his aside to Micheal Bloomberg, former Mayor of New York, it might still have been reported, but the number of column inches and the amount of airtime would have been a great deal less.
This is the power of metaphor. Don’t use them by accident, use them consciously to supercharge your message.
Lindsay Williams is based in London but runs training sessions in multiple time zones, including the US, Europe, Africa and Asia, working online or travelling to host small and large scale training events. With 20 years of experience as a communications consultant with corporations and international organisations, Lindsay also runs Personal Impact Training and Pitching Via Zoom courses.
- Why Mick Lynch is Right to be Wary of Pre-recorded Interviews - April 16, 2024
- Takeaways from Netflix Scoop: The Prince Andrew Interview - April 10, 2024
- Kate Shows How to Read Autocue - March 26, 2024
Leave a Reply
Want to join the discussion?Feel free to contribute!